{ "schemaVersion": "lds-location-profile-0.9.7-1", "releaseRef": "v0.9.7-owner.1", "colorSetId": "color-srgb-10", "profileId": "location-intelligence-0.9.7", "status": "owner-approved", "baseDocument": { "documentId": "lds-0.9.7-landometer-standalone-r1", "path": "Landometer-Design-System-v0.9.7.md", "sha256": "d3085cbc0a50195f1cbf0c77b1d77c0d19b84364daf2948eb367348d65432d96", "dsVersion": "0.9.7", "releaseRef": "v0.9.7-owner.1", "colorSetId": "color-srgb-10" }, "semantics": { "schema": "location-colour-study-metric-semantics-1", "status": "owner-approved-location-profile", "baseStudy": "LDS 0.9.7", "nameTh": "กรอบความหมายสีสำหรับ Location Intelligence", "scope": "Separate optional Location Intelligence profile; quantitative business definitions do not override factual evidence, the complete LDS base, or other products.", "metricCount": 16, "sharedRules": { "requiredContext": [ "business_profile", "metric_definition", "geographic_unit_id_and_geometry", "catchment_definition", "comparison_cohort", "source_vintage", "coverage", "numerator_unit", "denominator_unit_when_applicable", "period", "classification_thresholds", "direction", "evidence_state", "uncertainty", "next_validation" ], "evidenceStates": [ "observed", "derived-from-observed", "modelled", "proxy", "hypothesis", "user-judgment", "missing", "unverified", "suppressed", "not-applicable" ], "localeInsight": "Contextual prior for planning, field validation, engagement and prioritization only. Require locale_id-to-municipality/community/service-boundary crosswalk before aggregation. Not official population, eligibility, statutory boundary, risk determination or proof of actual behaviour.", "comparison": "Compute ratios from aggregated raw values with compatible boundaries; do not average local ratios or percentiles into a new geography. Preserve source counts, overlapping catchments, unknown cases and zero-denominator handling.", "swot": "The four SWOT categories are lenses, not four natural scalar measures. Use text/evidence first. Scores require explicit criteria, weights, coverage and a named comparison. Strength/weakness are internal; opportunity/threat external. None is automatically a probability. In this preview the four lenses are categorical and useScale=none; optionalFutureRubric is future guidance, not an active numeric measure.", "scoring": "Eligibility filters and ranking weights are different. Weight-only edits must not silently change eligible membership. Missing is not zero and is not a negative fact.", "palette": "Supporting-palette size counts useful color roles, not uniquely named metrics. Exact duplicate and near-duplicate whole routes must be tested globally, while adjacent/overlaid metrics need a separate selected-screen test. Reuse is allowed across separately labeled contexts when semantics agree; no unlimited globally distinguishable rainbow claim.", "darkTheme": "Keep data HEX; use labels, meaningful boundaries or a neutral backplate. Test actual surfaces and sizes. No automatic 3:1, CVD or full accessibility claim. The original light HEX and numerical direction are unchanged on both themes; no derived dark formula.", "bannedHues": "No purple or brown at anchors or intermediate LUT values. Numeric gates and visual appearance are separate; clay-band warnings remain visible.", "nonColorCues": "Always show the full metric label, unit, numerator/denominator and legend. Two-letter+shape pair is supplementary; repeated shapes are intentional and their short labels distinguish them.", "fixture": "All examples in this file are synthetic illustrations. No figures describe a real site or customer group." }, "metrics": [ { "id": "li.demand", "labelTh": "ความต้องการซื้อ", "labelEn": "Demand", "role": "modelled-or-observed-quantity", "group": "market-fundamentals", "unit": "ครั้งซื้อ/เดือน ในหมวดธุรกิจที่กำหนด", "numerator": "จำนวนโอกาสซื้อในหมวดที่เกี่ยวข้อง โดยประกาศส่วนที่สังเกตจริงและส่วนที่ประมาณ", "denominator": "ช่วงเวลา 1 เดือน; ไม่ใช่ density และไม่หารประชากรโดยปริยาย", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "แบบจำลองได้ 1,200 ครั้งซื้อ/เดือน โดยระบุหมวด พื้นที่ และสมมติฐานความถี่" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "มีโอกาสซื้อรวมมากกว่า ไม่ได้ยืนยันยอดขายของสาขาใหม่", "evidenceBoundary": "POI ประชากร การเดินทางและ Locale Insight เป็นบริบท/proxy ได้ตามขอบเขต ไม่ใช่จำนวนลูกค้าจริง ต้องกำหนดธุรกิจ กลุ่มเป้าหมาย ช่วงเวลา และฐานข้อมูล", "nonColorCue": { "shortLabel": "DM", "shape": "circle", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "activity", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "market-fundamentals", "demand-trend", "market-structure" ], "recommendedMarker": { "text": "D", "shape": "circle", "alwaysShowFullLabel": true, "shortLabel": "DM" } }, { "id": "li.supply", "labelTh": "กำลังให้บริการที่มีอยู่", "labelEn": "Supply", "role": "observed-or-modelled-capacity", "group": "market-fundamentals", "unit": "ครั้งให้บริการ/เดือน หรือหน่วยกำลังบริการที่เทียบ demand ได้", "numerator": "กำลังให้บริการที่เปิดดำเนินงานจริง แยก own/competitor/unknown และระบุการประมาณกำลัง", "denominator": "ช่วงเวลาเดียวกับ demand; ไม่ใช่จำนวนร้านอย่างเดียว", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ตรวจร้านและประมาณกำลังรวม 900 ครั้งให้บริการ/เดือน; ถ้ามีเพียง 9 POIs ให้เรียกว่า 9 จุดบริการ" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "มีทางเลือกหรือกำลังบริการมากกว่า ไม่ได้แปลว่าแข่งรุนแรงกว่าเสมอ", "evidenceBoundary": "จำนวน POI ไม่ยืนยัน capacity, utilization หรือ market share; ต้องจัดการร้านปิด ร้านซ้ำ หลายผู้เช่าและแบรนด์ที่ไม่ทราบ", "nonColorCue": { "shortLabel": "SP", "shape": "square", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "market-fundamentals", "market-structure" ], "recommendedMarker": { "text": "S", "shape": "square", "alwaysShowFullLabel": true, "shortLabel": "SP" } }, { "id": "li.market_size", "labelTh": "ขนาดตลาด", "labelEn": "Market size", "role": "modelled-or-observed-monetary-quantity", "group": "market-fundamentals", "unit": "บาท/เดือน หรือสกุลเงิน/ช่วงเวลาที่ระบุ", "numerator": "ยอดใช้จ่ายรวมในหมวดและขอบเขตที่กำหนด; หากประมาณใช้จำนวนโอกาสซื้อ × ค่าใช้จ่ายต่อครั้งที่มีหลักฐาน", "denominator": "ช่วงเวลาเดียวกัน และ market definition เดียวกัน", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "1,200 ครั้งซื้อ/เดือน × 300 บาท/ครั้ง = ตลาดประมาณ 360,000 บาท/เดือน" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "มูลค่าตลาดรวมสูงกว่า ไม่ใช่รายได้ที่สาขาใหม่จะได้", "evidenceBoundary": "แยก total/serviceable/obtainable market; รายได้ทั่วไปหรือประชากรไม่ได้เป็น market size โดยตรง และ catchment ซ้อนทับต้องไม่บวกซ้ำ", "nonColorCue": { "shortLabel": "MS", "shape": "hexagon", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "price", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "market-fundamentals", "site-economics" ], "recommendedMarker": { "text": "M", "shape": "hexagon", "alwaysShowFullLabel": true, "shortLabel": "MS" } }, { "id": "li.strength", "labelTh": "จุดแข็ง", "labelEn": "Strength", "role": "internal-evidence-lens", "group": "swot-lenses", "unit": "รายการหลักฐาน/สมมติฐานที่จัดประเภท; ไม่มี scalar โดยธรรมชาติ", "numerator": null, "denominator": null, "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ตัวอย่างสมมติ: พื้นที่หน้าร้านของกิจการเอื้อต่อรูปแบบบริการที่กำหนด มีหลักฐานตรวจพื้นที่" }, "useScale": "none", "scaleCondition": "Categorical evidence-lens role only in this preview. A future explicit numeric rubric requires a separate contract and review.", "pivot": null, "highMeaning": "ไม่ใช้สูง/ต่ำกับ lens นี้โดยตรง; แสดงหลักฐาน ความเกี่ยวข้องและสถานะ ไม่อนุมานเป็นคะแนนหรือ probability", "evidenceBoundary": "SWOT เป็น lens ไม่ใช่ตัวแปรที่มีหน่วยโดยธรรมชาติ ต้องมี business strategy/cohort และหลักฐาน; ถ้าไม่มี rubric ให้ใช้รายการข้อความ ไม่สร้าง gradient", "nonColorCue": { "shortLabel": "ST", "shape": "cross", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "swot-internal", "swot-positive-evidence" ], "recommendedMarker": { "text": "+", "shape": "cross", "alwaysShowFullLabel": true, "shortLabel": "ST" }, "optionalFutureRubric": { "unit": "หลักฐานจุดแข็ง; คะแนน rubric 0–100 เฉพาะเมื่อมีเกณฑ์", "numerator": "ผลรวมค่าน้ำหนัก × ระดับข้อได้เปรียบภายในตาม rubric ที่ประกาศ", "denominator": "ผลรวมน้ำหนักที่มีหลักฐานครบตามเกณฑ์ coverage; ไม่เปลี่ยนน้ำหนักเงียบเมื่อ missing", "scaleCondition": "Render a scale only for an explicitly defined scalar rubric; otherwise use non-quantitative evidence cards." } }, { "id": "li.weakness", "labelTh": "จุดอ่อน", "labelEn": "Weakness", "role": "internal-evidence-lens", "group": "swot-lenses", "unit": "รายการหลักฐาน/สมมติฐานที่จัดประเภท; ไม่มี scalar โดยธรรมชาติ", "numerator": null, "denominator": null, "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ตัวอย่างสมมติ: เวลาให้บริการปัจจุบันไม่ครอบคลุมช่วงที่ตั้งเป้า ยังต้องตรวจ staffing constraint" }, "useScale": "none", "scaleCondition": "Categorical evidence-lens role only in this preview. A future explicit numeric rubric requires a separate contract and review.", "pivot": null, "highMeaning": "ไม่ใช้สูง/ต่ำกับ lens นี้โดยตรง; แสดงหลักฐาน ความเกี่ยวข้องและสถานะ ไม่อนุมานเป็นคะแนนหรือ probability", "evidenceBoundary": "ไม่ถือว่า weakness = 100 − strength; ใช้คนละชุดหลักฐานได้ และต้องไม่ยกระดับ missing ให้เป็นจุดอ่อนจริง", "nonColorCue": { "shortLabel": "WK", "shape": "triangle", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "swot-internal", "swot-negative-evidence" ], "recommendedMarker": { "text": "−", "shape": "triangle", "alwaysShowFullLabel": true, "shortLabel": "WK" }, "optionalFutureRubric": { "unit": "หลักฐานจุดอ่อน; คะแนน rubric 0–100 เฉพาะเมื่อมีเกณฑ์", "numerator": "ผลรวมค่าน้ำหนัก × ระดับข้อจำกัดภายในหรือช่องว่างจาก requirement", "denominator": "ผลรวมน้ำหนักที่ประเมินได้ตามเกณฑ์ coverage เดียวกัน", "scaleCondition": "Render a scale only for an explicitly defined scalar rubric; otherwise use non-quantitative evidence cards." } }, { "id": "li.opportunity", "labelTh": "โอกาสภายนอก", "labelEn": "Opportunity", "role": "external-evidence-and-hypothesis-lens", "group": "swot-lenses", "unit": "รายการหลักฐาน/สมมติฐานที่จัดประเภท; ไม่มี scalar โดยธรรมชาติ", "numerator": null, "denominator": null, "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ตัวอย่างสมมติ: พบความต้องการบริการบางช่วงที่ยังรองรับไม่พอ เป็น hypothesis รอ field validation" }, "useScale": "none", "scaleCondition": "Categorical evidence-lens role only in this preview. A future explicit numeric rubric requires a separate contract and review.", "pivot": null, "highMeaning": "ไม่ใช้สูง/ต่ำกับ lens นี้โดยตรง; แสดงหลักฐาน ความเกี่ยวข้องและสถานะ ไม่อนุมานเป็นคะแนนหรือ probability", "evidenceBoundary": "บริการน้อยไม่ยืนยัน unmet demand; แผนโครงการในอนาคตไม่เท่ากับเปิดจริง ต้องแยก observed/proxy/hypothesis และ next validation", "nonColorCue": { "shortLabel": "OP", "shape": "diamond", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "growth", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "swot-external", "swot-positive-evidence" ], "recommendedMarker": { "text": "O", "shape": "diamond", "alwaysShowFullLabel": true, "shortLabel": "OP" }, "optionalFutureRubric": { "unit": "หลักฐาน/สมมติฐานโอกาส; คะแนน rubric 0–100 เฉพาะเมื่อมีเกณฑ์", "numerator": "ผลรวมค่าน้ำหนัก × ขนาดหรือความเกี่ยวข้องของโอกาสภายนอกตาม rubric", "denominator": "ผลรวมน้ำหนักตาม coverage ที่ประกาศ; แสดง confidence ต่างหาก", "scaleCondition": "Render a scale only for an explicitly defined scalar rubric; do not interpret the score as probability or projected revenue." } }, { "id": "li.threat", "labelTh": "ภัยคุกคามต่อธุรกิจ", "labelEn": "Threat", "role": "external-evidence-and-hypothesis-lens", "group": "swot-lenses", "unit": "รายการหลักฐาน/สมมติฐานที่จัดประเภท; ไม่มี scalar โดยธรรมชาติ", "numerator": null, "denominator": null, "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ตัวอย่างสมมติ: มีประกาศเปิดคู่แข่งในบริเวณที่เกี่ยวข้อง ต้องตรวจสถานะและผลต่อธุรกิจ" }, "useScale": "none", "scaleCondition": "Categorical evidence-lens role only in this preview. A future explicit numeric rubric requires a separate contract and review.", "pivot": null, "highMeaning": "ไม่ใช้สูง/ต่ำกับ lens นี้โดยตรง; แสดงหลักฐาน ความเกี่ยวข้องและสถานะ ไม่อนุมานเป็นคะแนนหรือ probability", "evidenceBoundary": "แยกความไม่แน่นอนทางธุรกิจออกจาก hazard/risk assessment ทางการ; ห้ามใช้ Locale Insight ตัดสิน risk หรือเติมข้อมูลที่ขาด", "nonColorCue": { "shortLabel": "TH", "shape": "triangle", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "risk", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "swot-external", "swot-negative-evidence" ], "recommendedMarker": { "text": "T", "shape": "triangle", "alwaysShowFullLabel": true, "shortLabel": "TH" }, "optionalFutureRubric": { "unit": "หลักฐาน/สมมติฐานภัยคุกคาม; คะแนน rubric 0–100 เฉพาะเมื่อมีเกณฑ์", "numerator": "ผลรวมค่าน้ำหนัก × ระดับ exposure/impact ตาม rubric ที่ประกาศ", "denominator": "ผลรวมน้ำหนักตาม coverage ที่ประกาศ; probability ต้องมี model แยกถ้าจะรายงาน", "scaleCondition": "A risk-family visual analogy is permitted only for a defined evidence-backed threat rubric; otherwise use non-quantitative evidence cards." } }, { "id": "li.market_share", "labelTh": "ส่วนแบ่งตลาด", "labelEn": "Market share", "role": "observed-or-modelled-ratio", "group": "commercial-position", "unit": "% ของยอดขาย/ปริมาณซื้อในตลาดเดียวกัน", "numerator": "ยอดขายหรือปริมาณซื้อของแบรนด์/เครือข่ายในตลาดที่กำหนด", "denominator": "ยอดขายหรือปริมาณซื้อของทั้งตลาด รวมผู้เล่นที่เกี่ยวข้อง ในหมวด พื้นที่ เวลาและหน่วยเดียวกัน", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ยอดขายแบรนด์ 120,000 จากตลาดรวม 1,000,000 บาท = 12%" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "ได้ส่วนแบ่งของตลาดที่นิยามมากกว่า ไม่ได้บอกว่าตลาดใหญ่หรือกำไรดี", "evidenceBoundary": "จำนวนสาขา/จำนวน POI ไม่ใช่ sales market share; ถ้าใช้ share of outlets ให้เปลี่ยนชื่อ metric และระบุว่าเป็น proxy อีกชนิดหนึ่ง", "nonColorCue": { "shortLabel": "SH", "shape": "circle", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "commercial-readiness" ], "recommendedMarker": { "text": "%", "shape": "circle", "alwaysShowFullLabel": true, "shortLabel": "SH" } }, { "id": "li.spending_readiness", "labelTh": "ความพร้อมใช้จ่าย", "labelEn": "Spending readiness", "role": "observed-or-modelled-behavioural-ratio", "group": "customer-readiness", "unit": "% ของกลุ่มตัวอย่างเป้าหมายที่ผ่านนิยามความพร้อม", "numerator": "น้ำหนักผู้ตอบที่มีทั้งงบสำหรับหมวดสินค้าและเจตนาซื้อในช่วงเวลาที่ประกาศ", "denominator": "น้ำหนักผู้ตอบกลุ่มเป้าหมายที่ให้คำตอบใช้ได้ทั้งหมด พร้อม sample/coverage", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ผู้ตอบเข้าเงื่อนไข 70 จาก 200 คน = 35% ของกลุ่มตัวอย่างนี้; ไม่อนุมานเป็นทุกคนในพื้นที่" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "มีผู้ตอบที่ผ่านนิยามความพร้อมมากกว่าในตัวอย่าง/แบบจำลองนี้ ไม่ใช่ยอดซื้อที่รับประกัน", "evidenceBoundary": "รายได้ ราคาทรัพย์สินหรือ Locale Insight เพียงอย่างเดียวไม่ใช่ความพร้อมซื้อจริง; แยก affordability, intention และ observed spend และแสดง sampling/model uncertainty", "nonColorCue": { "shortLabel": "SR", "shape": "pentagon", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "activity", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "commercial-readiness" ], "recommendedMarker": { "text": "R", "shape": "pentagon", "alwaysShowFullLabel": true, "shortLabel": "SR" } }, { "id": "li.demand_growth", "labelTh": "การเปลี่ยนแปลงอุปสงค์", "labelEn": "Demand growth", "role": "signed-change", "group": "market-dynamics", "unit": "% เปลี่ยนแปลงเทียบช่วงฐานที่ระบุ", "numerator": "Demand ช่วงปัจจุบัน − Demand ช่วงฐานที่เปรียบเทียบกันได้", "denominator": "Demand ช่วงฐาน; หากเป็นศูนย์ให้รายงานผลต่างจริงหรือ not-defined ห้ามหารศูนย์", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "1,100 เทียบ 1,000 ครั้งซื้อ/เดือน = +10%" }, "useScale": "diverging", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": { "value": 0, "meaningTh": "ไม่เปลี่ยนจากช่วงฐานที่ระบุ", "neutralInterval": "Must be declared; do not infer statistical significance from the central class." }, "highMeaning": "ค่าบวกสูงคือ demand เพิ่มมากกว่า ไม่ได้ยืนยันกำไรหรือความยั่งยืน", "evidenceBoundary": "คงหมวด พื้นที่ ฤดูกาลและวิธีวัดให้เทียบได้; ประชากรเติบโตไม่ใช่ demand growth ของทุกหมวด", "nonColorCue": { "shortLabel": "GR", "shape": "diamond", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "delta", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "demand-trend" ], "recommendedMarker": { "text": "Δ", "shape": "diamond", "alwaysShowFullLabel": true, "shortLabel": "GR" } }, { "id": "li.accessibility", "labelTh": "การเข้าถึงกลุ่มเป้าหมาย", "labelEn": "Accessibility", "role": "network-based-ratio", "group": "site-and-network", "unit": "% ของ demand เป้าหมายที่เดินทางถึงภายในเงื่อนไข", "numerator": "Demand weight ในพื้นที่ที่ถึง site ภายในเวลา/ระยะทาง/โหมดตามเครือข่ายที่กำหนด", "denominator": "Demand weight ทั้งหมดในขอบเขตอ้างอิงเดียวกัน", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "Demand weight 650 จาก 1,000 อยู่ใน 15 นาทีตามโหมดที่ระบุ = 65%" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "ครอบคลุม demand เป้าหมายภายในเงื่อนไขได้มากกว่า", "evidenceBoundary": "วงกลมรัศมีไม่ใช่ travel-time catchment; ระบุ network/time/mode, barriers และความไม่แน่นอน ไม่ยืนยันว่าคนจะเดินทางมาจริง", "nonColorCue": { "shortLabel": "AC", "shape": "cross", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "site-network" ], "recommendedMarker": { "text": "A", "shape": "cross", "alwaysShowFullLabel": true, "shortLabel": "AC" } }, { "id": "li.competitive_pressure", "labelTh": "แรงกดดันจากคู่แข่ง", "labelEn": "Competitive pressure", "role": "capacity-to-demand-ratio", "group": "commercial-position", "unit": "% กำลังบริการคู่แข่งเทียบ demand; อาจเกิน 100%", "numerator": "กำลังบริการของคู่แข่งที่เกี่ยวข้องในหน่วยเดียวกับ demand", "denominator": "Demand ที่นิยามในช่วงเวลาและ catchment เดียวกัน", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "กำลังคู่แข่ง 900 ต่อ demand 1,200 ครั้ง/เดือน = 75%" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "คู่แข่งมี capacity ต่อ demand มากกว่า ไม่ใช่ความรุนแรงหรือโอกาสแพ้ที่วัดได้โดยตรง", "evidenceBoundary": "ห้ามใช้จำนวนร้านแทน capacity โดยไม่เปลี่ยนชื่อเป็น proxy; ต้องดูชนิดสินค้า ราคา positioning และunknown capacity; demand 0 ทำให้ ratio ไม่กำหนด", "nonColorCue": { "shortLabel": "CP", "shape": "square", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "market-structure" ], "recommendedMarker": { "text": "C", "shape": "square", "alwaysShowFullLabel": true, "shortLabel": "CP" } }, { "id": "li.service_gap", "labelTh": "ช่องว่างกำลังบริการ", "labelEn": "Service gap", "role": "signed-demand-supply-gap", "group": "market-dynamics", "unit": "% demand ที่ยังไม่มี capacity รองรับ; อาจติดลบ", "numerator": "Demand − Supply ที่เทียบหน่วย ช่วงเวลาและพื้นที่ตรงกัน", "denominator": "Demand ในขอบเขตเดียวกัน; ต้องมากกว่าศูนย์", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "Demand 1,200 − Supply 900 = +300 ครั้ง/เดือน หรือ gap +25%; ค่าลบคือ capacity เกิน demand ตามแบบจำลอง" }, "useScale": "diverging", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": { "value": 0, "meaningTh": "Demand และ Supply เท่ากันในหน่วยที่เปรียบเทียบได้", "neutralInterval": "Declare tolerance; positive gap is not automatically a business opportunity." }, "highMeaning": "ค่าบวกสูงคือช่องว่าง demand มากกว่า; ค่าลบคือกำลังเกินตามนิยาม ไม่ใช่ดี/เสียสากล", "evidenceBoundary": "ไม่หักคะแนน percentile หรือคะแนนคนละหน่วยเข้าด้วยกัน; gap ไม่ยืนยันยอดขายที่คว้าได้ ต้องสำรวจบริการทดแทน การเดินทางและprice fit", "nonColorCue": { "shortLabel": "GP", "shape": "hexagon", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "balance", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "market-structure" ], "recommendedMarker": { "text": "G", "shape": "hexagon", "alwaysShowFullLabel": true, "shortLabel": "GP" } }, { "id": "li.cannibalization", "labelTh": "การดึงยอดจากเครือข่ายเดิม", "labelEn": "Own-network cannibalization", "role": "counterfactual-modelled-ratio", "group": "site-and-network", "unit": "% ยอด/ครั้งซื้อสาขาใหม่ที่คาดว่าย้ายจากสาขาตนเอง", "numerator": "ยอดซื้อหรือครั้งซื้อที่ model คาดว่าจะย้ายจากสาขาเดิมของตนเองมายังสาขาใหม่", "denominator": "ยอดซื้อหรือครั้งซื้อทั้งหมดที่ model คาดสำหรับสาขาใหม่", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "คาดการณ์ 300 จาก 1,000 ครั้งซื้อสาขาใหม่ย้ายจากเครือข่ายเดิม = 30% ภายใต้ scenario นี้" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "สัดส่วนย้ายจากเครือข่ายเดิมมากกว่า; ไม่ใช่จำนวนลูกค้าใหม่หรือความเสียหายจริงที่เกิดแล้ว", "evidenceBoundary": "Catchment overlap อย่างเดียวเป็น overlap proxy ไม่ใช่ cannibalization; ต้องมีตัวเลือกทางเลือก baseline และ counterfactual model พร้อมผลระดับเครือข่าย", "nonColorCue": { "shortLabel": "CN", "shape": "circle", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "count", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "site-network" ], "recommendedMarker": { "text": "N", "shape": "circle", "alwaysShowFullLabel": true, "shortLabel": "CN" } }, { "id": "li.occupancy_cost", "labelTh": "ภาระค่าใช้พื้นที่", "labelEn": "Occupancy cost", "role": "modelled-or-observed-cost-ratio", "group": "site-economics", "unit": "% ค่าใช้พื้นที่ต่อรายได้ในช่วงเดียวกัน", "numerator": "ค่าเช่า ค่าส่วนกลาง และรายการ occupancy ที่ประกาศ", "denominator": "รายได้ site ในช่วงเดียวกัน; แสดงว่าจริงหรือคาดการณ์ และ denominator ต้องมากกว่าศูนย์", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "ค่าใช้พื้นที่ 12,000 ต่อรายได้ 100,000 บาท/เดือน = 12%" }, "useScale": "sequential", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": null, "highMeaning": "รายได้ส่วนที่ต้องใช้จ่ายกับพื้นที่มากกว่า; ไม่มีกำแพงผ่าน/ไม่ผ่านสากล", "evidenceBoundary": "ราคาเช่าต่อตร.ม.เป็นคนละ metric กับภาระต่อรายได้; ห้ามใช้รายได้คาดการณ์เหมือนรายได้จริง และอย่าสรุปว่าค่าเช่าถูกคือ site ดี", "nonColorCue": { "shortLabel": "OC", "shape": "square", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "price", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "site-economics" ], "recommendedMarker": { "text": "$", "shape": "square", "alwaysShowFullLabel": true, "shortLabel": "OC" } }, { "id": "li.unit_economics", "labelTh": "ส่วนต่างจากการดำเนินงาน", "labelEn": "Site operating margin", "role": "signed-modelled-or-observed-margin", "group": "site-economics", "unit": "% ส่วนต่างรายได้หลังต้นทุนดำเนินงานที่ระบุ", "numerator": "รายได้ − ต้นทุนดำเนินงาน site ตาม cost scope ที่ประกาศ", "denominator": "รายได้ในช่วงเดียวกัน; denominator ต้องมากกว่าศูนย์", "example": { "status": "synthetic-illustration-not-a-real-location", "textTh": "รายได้ 100,000 − ต้นทุน 85,000 บาท/เดือน = +15% operating margin ใน scenario นี้" }, "useScale": "diverging", "scaleCondition": "Use only with the stated metric, evidence, unit and comparable geographic/time scope.", "pivot": { "value": 0, "meaningTh": "รายได้เท่ากับต้นทุนที่รวมในนิยามนี้", "neutralInterval": "Declare tolerance; break-even is scoped, not company-level profitability." }, "highMeaning": "ค่าบวกสูงคือเหลือส่วนต่างดำเนินงานมากกว่า; ค่าลบคือรายได้ต่ำกว่าต้นทุนใน scope", "evidenceBoundary": "ไม่เรียกว่า net profit หากยังไม่รวม capex, depreciation, financing, tax หรือ HQ allocation; ใช้ sensitivity/uncertainty และอย่ารวมรายรับต่างช่วง", "nonColorCue": { "shortLabel": "UE", "shape": "diamond", "alwaysShowTextLabel": true }, "relatedExistingFamily": { "id": "balance", "relationship": "Semantic starting point only; not approval to copy colors or rename the released family." }, "coDisplayGroups": [ "site-economics" ], "recommendedMarker": { "text": "E", "shape": "diamond", "alwaysShowFullLabel": true, "shortLabel": "UE" } } ], "sourceContracts": [ "/Users/montri/.codex/skills/develop-location-expansion/SKILL.md", "/Users/montri/.codex/skills/develop-location-expansion/references/model.md", "Project AGENTS.md: Locale Insight contextual-prior rule" ], "counts": { "userRequested": 9, "additional": 7, "sequential": 9, "diverging": 3, "categoricalEvidenceLenses": 4, "quantitativeMetrics": 12, "themeScaleRecordsExpected": 24 }, "coDisplayGroups": { "market-fundamentals": [ "li.demand", "li.supply", "li.market_size" ], "swot-internal": [ "li.strength", "li.weakness" ], "swot-external": [ "li.opportunity", "li.threat" ], "swot-positive-evidence": [ "li.strength", "li.opportunity" ], "swot-negative-evidence": [ "li.weakness", "li.threat" ], "commercial-readiness": [ "li.market_share", "li.spending_readiness" ], "demand-trend": [ "li.demand", "li.demand_growth" ], "market-structure": [ "li.demand", "li.supply", "li.competitive_pressure", "li.service_gap" ], "site-network": [ "li.accessibility", "li.cannibalization" ], "site-economics": [ "li.market_size", "li.occupancy_cost", "li.unit_economics" ] } }, "semanticReferenceRoot": "JSON Pointer references resolve against this Location profile object, including when embedded as machine.locationProfile in the separate normative document.", "roles": [ { "id": "li.demand", "nameTh": "ความต้องการซื้อ", "nameEn": "Demand", "colorNameTh": "ฟ้ากิจกรรม", "colorNameEn": "Active blue", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#25659A", "oklch": { "L": 0.4923013561434468, "C": 0.10664971144799684, "H": 247.30502563343 }, "labelHex": "#FFFFFF", "labelContrast": 6.1642 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "blue" }, "semanticRef": "#/semantics/metrics/0", "nonColorCue": { "shortLabel": "DM", "shape": "circle", "alwaysShowTextLabel": true }, "notes": "Cool activity colour for purchase occasions; quantity is not realized sales.", "dark": { "hex": "#25659A", "oklch": { "L": 0.4923013561434468, "C": 0.10664971144799684, "H": 247.30502563343 }, "labelHex": "#FFFFFF", "labelContrast": 6.1642 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.supply", "nameTh": "กำลังให้บริการที่มีอยู่", "nameEn": "Supply", "colorNameTh": "ทีลบริการ", "colorNameEn": "Service teal", "lens": "metric", "chromaRole": "supporting", "light": { "hex": "#278E94", "oklch": { "L": 0.5929266367421221, "C": 0.09035588239253886, "H": 200.81817646794738 }, "labelHex": "#000000", "labelContrast": 5.3831 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/1", "nonColorCue": { "shortLabel": "SP", "shape": "square", "alwaysShowTextLabel": true }, "notes": "A steady teal for verified service capacity, distinct from demand blue.", "dark": { "hex": "#278E94", "oklch": { "L": 0.5929266367421221, "C": 0.09035588239253886, "H": 200.81817646794738 }, "labelHex": "#000000", "labelContrast": 5.3831 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.market_size", "nameTh": "ขนาดตลาด", "nameEn": "Market size", "colorNameTh": "น้ำเงินหมึก", "colorNameEn": "Editorial navy", "lens": "metric", "chromaRole": "quiet", "light": { "hex": "#213E70", "oklch": { "L": 0.3691274920038391, "C": 0.09308689579121017, "H": 260.53917810926976 }, "labelHex": "#FFFFFF", "labelContrast": 10.565 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "navy" }, "semanticRef": "#/semantics/metrics/2", "nonColorCue": { "shortLabel": "MS", "shape": "hexagon", "alwaysShowTextLabel": true }, "notes": "Deep editorial weight for aggregate market quantity; not obtainable revenue.", "dark": { "hex": "#213E70", "oklch": { "L": 0.3691274920038391, "C": 0.09308689579121017, "H": 260.53917810926976 }, "labelHex": "#FFFFFF", "labelContrast": 10.565 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.strength", "nameTh": "จุดแข็ง", "nameEn": "Strength", "colorNameTh": "เขียวใบไม้", "colorNameEn": "Leaf", "lens": "evidence", "chromaRole": "supporting", "light": { "hex": "#2B702F", "oklch": { "L": 0.485261851389689, "C": 0.12050120546764558, "H": 144.4212661626164 }, "labelHex": "#FFFFFF", "labelContrast": 6.0669 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "leaf" }, "semanticRef": "#/semantics/metrics/3", "nonColorCue": { "shortLabel": "ST", "shape": "cross", "alwaysShowTextLabel": true }, "notes": "Internal strength evidence lens; green is a category cue, never a probability.", "dark": { "hex": "#2B702F", "oklch": { "L": 0.485261851389689, "C": 0.12050120546764558, "H": 144.4212661626164 }, "labelHex": "#FFFFFF", "labelContrast": 6.0669 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.weakness", "nameTh": "จุดอ่อน", "nameEn": "Weakness", "colorNameTh": "อำพันทบทวน", "colorNameEn": "Review amber", "lens": "evidence", "chromaRole": "supporting", "light": { "hex": "#DDA527", "oklch": { "L": 0.7551302354159086, "C": 0.1453975517614426, "H": 82.04736405277207 }, "labelHex": "#000000", "labelContrast": 9.4858 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/4", "nonColorCue": { "shortLabel": "WK", "shape": "triangle", "alwaysShowTextLabel": true }, "notes": "Internal constraint evidence; attention without borrowing urgent threat red.", "dark": { "hex": "#DDA527", "oklch": { "L": 0.7551302354159086, "C": 0.1453975517614426, "H": 82.04736405277207 }, "labelHex": "#000000", "labelContrast": 9.4858 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.opportunity", "nameTh": "โอกาสภายนอก", "nameEn": "Opportunity", "colorNameTh": "มิ้นต์", "colorNameEn": "Exchange mint", "lens": "evidence", "chromaRole": "supporting", "light": { "hex": "#60C9AD", "oklch": { "L": 0.7655690880260398, "C": 0.10655533312541268, "H": 173.52036530176034 }, "labelHex": "#000000", "labelContrast": 10.4554 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "mint" }, "semanticRef": "#/semantics/metrics/5", "nonColorCue": { "shortLabel": "OP", "shape": "diamond", "alwaysShowTextLabel": true }, "notes": "External opportunity evidence and hypotheses remain visibly qualified.", "dark": { "hex": "#60C9AD", "oklch": { "L": 0.7655690880260398, "C": 0.10655533312541268, "H": 173.52036530176034 }, "labelHex": "#000000", "labelContrast": 10.4554 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.threat", "nameTh": "ภัยคุกคามต่อธุรกิจ", "nameEn": "Threat", "colorNameTh": "แดงความเสี่ยง", "colorNameEn": "Risk red", "lens": "evidence", "chromaRole": "urgent", "light": { "hex": "#A40822", "oklch": { "L": 0.45649327741968, "C": 0.18011138103897367, "H": 22.714110012876166 }, "labelHex": "#FFFFFF", "labelContrast": 7.9656 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "red" }, "semanticRef": "#/semantics/metrics/6", "nonColorCue": { "shortLabel": "TH", "shape": "triangle", "alwaysShowTextLabel": true }, "notes": "A focused clean red for evidence-backed external threat; not official hazard classification.", "dark": { "hex": "#A40822", "oklch": { "L": 0.45649327741968, "C": 0.18011138103897367, "H": 22.714110012876166 }, "labelHex": "#FFFFFF", "labelContrast": 7.9656 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.market_share", "nameTh": "ส่วนแบ่งตลาด", "nameEn": "Market share", "colorNameTh": "ฟ้าส่วนแบ่ง", "colorNameEn": "Share azure", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#4B8FD8", "oklch": { "L": 0.6386327072385507, "C": 0.13022682146794456, "H": 251.98472671329102 }, "labelHex": "#000000", "labelContrast": 6.2197 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/7", "nonColorCue": { "shortLabel": "SH", "shape": "circle", "alwaysShowTextLabel": true }, "notes": "Share of the explicitly defined market; never substitute outlet counts.", "dark": { "hex": "#4B8FD8", "oklch": { "L": 0.6386327072385507, "C": 0.13022682146794456, "H": 251.98472671329102 }, "labelHex": "#000000", "labelContrast": 6.2197 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.spending_readiness", "nameTh": "ความพร้อมใช้จ่าย", "nameEn": "Spending readiness", "colorNameTh": "ทองความพร้อม", "colorNameEn": "Readiness gold", "lens": "metric", "chromaRole": "supporting", "light": { "hex": "#BFA000", "oklch": { "L": 0.7124706948176123, "C": 0.14630034362733504, "H": 95.03755878569575 }, "labelHex": "#000000", "labelContrast": 8.2436 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "gold" }, "semanticRef": "#/semantics/metrics/8", "nonColorCue": { "shortLabel": "SR", "shape": "pentagon", "alwaysShowTextLabel": true }, "notes": "Declared readiness evidence; gold must not imply wealthy people or guaranteed purchasing.", "dark": { "hex": "#BFA000", "oklch": { "L": 0.7124706948176123, "C": 0.14630034362733504, "H": 95.03755878569575 }, "labelHex": "#000000", "labelContrast": 8.2436 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.demand_growth", "nameTh": "การเปลี่ยนแปลงอุปสงค์", "nameEn": "Demand growth", "colorNameTh": "เขียวอ่อนการเปลี่ยนแปลง", "colorNameEn": "Change lime leaf", "lens": "metric", "chromaRole": "supporting", "light": { "hex": "#92B847", "oklch": { "L": 0.7316731240081499, "C": 0.14704150702088775, "H": 125.59420342250957 }, "labelHex": "#000000", "labelContrast": 9.1694 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/9", "nonColorCue": { "shortLabel": "GR", "shape": "diamond", "alwaysShowTextLabel": true }, "notes": "A category accent only; its signed numerical scale retains separate decrease and increase poles.", "dark": { "hex": "#92B847", "oklch": { "L": 0.7316731240081499, "C": 0.14704150702088775, "H": 125.59420342250957 }, "labelHex": "#000000", "labelContrast": 9.1694 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.accessibility", "nameTh": "การเข้าถึงกลุ่มเป้าหมาย", "nameEn": "Accessibility", "colorNameTh": "ไซแอนการเข้าถึง", "colorNameEn": "Access cyan", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#3DBBCD", "oklch": { "L": 0.7315808368201825, "C": 0.10994604623201802, "H": 208.8021216626632 }, "labelHex": "#000000", "labelContrast": 9.1881 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "cyan" }, "semanticRef": "#/semantics/metrics/10", "nonColorCue": { "shortLabel": "AC", "shape": "cross", "alwaysShowTextLabel": true }, "notes": "Network and mode-specific access; not actual travel behaviour.", "dark": { "hex": "#3DBBCD", "oklch": { "L": 0.7315808368201825, "C": 0.10994604623201802, "H": 208.8021216626632 }, "labelHex": "#000000", "labelContrast": 9.1881 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.competitive_pressure", "nameTh": "แรงกดดันจากคู่แข่ง", "nameEn": "Competitive pressure", "colorNameTh": "คอรัล", "colorNameEn": "Signal coral", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#F27642", "oklch": { "L": 0.7022422516632849, "C": 0.1664540278633422, "H": 42.08414409501679 }, "labelHex": "#000000", "labelContrast": 7.4455 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "coral" }, "semanticRef": "#/semantics/metrics/11", "nonColorCue": { "shortLabel": "CP", "shape": "square", "alwaysShowTextLabel": true }, "notes": "Capacity-to-demand pressure is a measured ratio, not a threat probability.", "dark": { "hex": "#F27642", "oklch": { "L": 0.7022422516632849, "C": 0.1664540278633422, "H": 42.08414409501679 }, "labelHex": "#000000", "labelContrast": 7.4455 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.service_gap", "nameTh": "ช่องว่างกำลังบริการ", "nameEn": "Service gap", "colorNameTh": "แดงช่องว่าง", "colorNameEn": "Gap scarlet", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#E45244", "oklch": { "L": 0.6336231374835729, "C": 0.18394659966891994, "H": 28.764055363453043 }, "labelHex": "#000000", "labelContrast": 5.5892 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/12", "nonColorCue": { "shortLabel": "GP", "shape": "hexagon", "alwaysShowTextLabel": true }, "notes": "The warm accent identifies a signed gap; the actual scale shows surplus and unmet capacity separately.", "dark": { "hex": "#E45244", "oklch": { "L": 0.6336231374835729, "C": 0.18394659966891994, "H": 28.764055363453043 }, "labelHex": "#000000", "labelContrast": 5.5892 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.cannibalization", "nameTh": "การดึงยอดจากเครือข่ายเดิม", "nameEn": "Own-network cannibalization", "colorNameTh": "กุหลาบ", "colorNameEn": "People rose", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#B72B63", "oklch": { "L": 0.5261698354257294, "C": 0.18002764603195984, "H": 1.7550720842876497 }, "labelHex": "#FFFFFF", "labelContrast": 5.9336 }, "baseVocabulary": { "kind": "exact-reuse", "sourceId": "rose" }, "semanticRef": "#/semantics/metrics/13", "nonColorCue": { "shortLabel": "CN", "shape": "circle", "alwaysShowTextLabel": true }, "notes": "Own-network transfer scenario; not a claim of observed customer loss.", "dark": { "hex": "#B72B63", "oklch": { "L": 0.5261698354257294, "C": 0.18002764603195984, "H": 1.7550720842876497 }, "labelHex": "#FFFFFF", "labelContrast": 5.9336 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.occupancy_cost", "nameTh": "ภาระค่าใช้พื้นที่", "nameEn": "Occupancy cost", "colorNameTh": "ส้มค่าใช้พื้นที่", "colorNameEn": "Occupancy orange", "lens": "metric", "chromaRole": "focused", "light": { "hex": "#D6600C", "oklch": { "L": 0.625955738427297, "C": 0.16863167650941488, "H": 47.27644390821022 }, "labelHex": "#000000", "labelContrast": 5.5377 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/14", "nonColorCue": { "shortLabel": "OC", "shape": "square", "alwaysShowTextLabel": true }, "notes": "Cost burden uses warm orange without making a universal accept/reject judgement.", "dark": { "hex": "#D6600C", "oklch": { "L": 0.625955738427297, "C": 0.16863167650941488, "H": 47.27644390821022 }, "labelHex": "#000000", "labelContrast": 5.5377 }, "themePolicy": "exact-original-light-HEX-in-both-themes" }, { "id": "li.unit_economics", "nameTh": "ส่วนต่างจากการดำเนินงาน", "nameEn": "Site operating margin", "colorNameTh": "เขียวสน", "colorNameEn": "Operating pine", "lens": "metric", "chromaRole": "quiet", "light": { "hex": "#216D58", "oklch": { "L": 0.48256760086965717, "C": 0.0812076788698979, "H": 170.8794683732328 }, "labelHex": "#FFFFFF", "labelContrast": 6.1891 }, "baseVocabulary": { "kind": "location-extension", "sourceId": null }, "semanticRef": "#/semantics/metrics/15", "nonColorCue": { "shortLabel": "UE", "shape": "diamond", "alwaysShowTextLabel": true }, "notes": "Operating-margin category accent; 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